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Your audience is everywhere. So are we.

Odyssey Media Group is the independent streaming strategy and procurement partner built for brands and agencies who demand more. We're not an agency, not a single-platform reseller — we sit between brands and the platforms, holding direct, private supply relationships across every major DSP that most buyers never reach. Don't lock into one platform. We have access to them all. Odyssey is built for the way this industry actually works.

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The streaming landscape

More screens. More complexity. One partner.

Today's viewer moves seamlessly between CTV, OTT, mobile, YouTube, and live sports — and they expect brands to meet them everywhere. Navigating that landscape takes more than a single platform. It takes a partner with relationships across all of them.

The future of sports isn't coming. It's streaming. As audiences leave traditional television, live sports have become the most valuable inventory in media. Odyssey gives brands and media companies access to premium live sports inventory across every major streaming platform — helping advertisers reach fans where the audience is moving, not where it used to be.

I'm a Direct Advertiser I'm an Agency I'm a Media Company
Don't work with one DSP. Odyssey partners with them all.

The landscape

90%
of U.S. households have a paid streaming video subscription
Deloitte, 2026
$38B
projected U.S. connected TV ad spend in 2026
eMarketer, 2026
68%
of streaming subscribers use ad-supported streaming
Deloitte, 2026